Smart Mobility – Encouraging sustainable mobility behaviour by designing and implementing policies with citizen involvement

  • Edith Maier University of Applied Sciences St. Gallen
Keywords: behavioural economics, e-participation, socila media, open innovation, sustainable development

Abstract

The paper discusses the theoretical concepts, design considerations and preliminary findings from Smart Mobility, a research project currently being undertaken with the City of St. Gallen. The project aims at designing measures to encourage the increased use of public and non-motorised transport by integrating behavioural economic principles into public policy. The extensive involvement of citizens and their participation in the design of the measures are to support their democratic legitimization and later acceptance. The paper describes the energy policies behind the project and outlines the theoretical framework for integrating behavioural insights into public policy. The strategies envisaged include participatory instruments and methods, especially the use of existing social media channels, capitalizing on social processes and norms to increase the motivation of individuals to use public transport, creating an open innovation space by means of crowdsourcing as well as the proper framing of political communication to achieve changes in mobility patterns.

Author Biography

Edith Maier, University of Applied Sciences St. Gallen
Professor in information and knowlwedge management and information systems with a focus on HCI.
Published
2012-10-18
How to Cite
Maier, E. (2012). Smart Mobility – Encouraging sustainable mobility behaviour by designing and implementing policies with citizen involvement. JeDEM - EJournal of EDemocracy and Open Government, 4(1), 115-141. https://doi.org/10.29379/jedem.v4i1.110
Section
Special Issue: Research Papers