Online parliamentary election campaigns in Scotland: a decade of research

Authors

  • Graeme Baxter Robert Gordon University
  • Rita Marcella Robert Gordon University

DOI:

https://doi.org/10.29379/jedem.v5i2.210

Keywords:

Internet, social media, elections, campaigns, political parties, candidates, Scotland

Abstract

Over the last ten years, the authors have conducted a series of investigations into the use of the Internet by political parties and individual candidates during parliamentary election campaigns in Scotland. These are the only such studies which have looked specifically at the Scottish political arena. This paper provides a longitudinal overview of the results of these studies, and reflects on how new technologies have been adopted by political actors in Scotland in an effort to disseminate information to, and engage with, potential voters.

Author Biographies

Graeme Baxter, Robert Gordon University

Research Assistant and part-time Lecturer, Department of Information Management

Rita Marcella, Robert Gordon University

Dean of Faculty, Aberdeen Business School

Published

2013-12-15

How to Cite

Baxter, G., & Marcella, R. (2013). Online parliamentary election campaigns in Scotland: a decade of research. JeDEM - EJournal of EDemocracy and Open Government, 5(2), 107-127. https://doi.org/10.29379/jedem.v5i2.210

Issue

Section

Research Papers