Online parliamentary election campaigns in Scotland: a decade of research

Graeme Baxter, Rita Marcella


Over the last ten years, the authors have conducted a series of investigations into the use of the Internet by political parties and individual candidates during parliamentary election campaigns in Scotland. These are the only such studies which have looked specifically at the Scottish political arena. This paper provides a longitudinal overview of the results of these studies, and reflects on how new technologies have been adopted by political actors in Scotland in an effort to disseminate information to, and engage with, potential voters.


Internet; social media; elections; campaigns; political parties; candidates; Scotland

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