Online parliamentary election campaigns in Scotland: a decade of research


  • Graeme Baxter Robert Gordon University
  • Rita Marcella Robert Gordon University



Internet, social media, elections, campaigns, political parties, candidates, Scotland


Over the last ten years, the authors have conducted a series of investigations into the use of the Internet by political parties and individual candidates during parliamentary election campaigns in Scotland. These are the only such studies which have looked specifically at the Scottish political arena. This paper provides a longitudinal overview of the results of these studies, and reflects on how new technologies have been adopted by political actors in Scotland in an effort to disseminate information to, and engage with, potential voters.

Author Biographies

Graeme Baxter, Robert Gordon University

Research Assistant and part-time Lecturer, Department of Information Management

Rita Marcella, Robert Gordon University

Dean of Faculty, Aberdeen Business School



How to Cite

Baxter, G., & Marcella, R. (2013). Online parliamentary election campaigns in Scotland: a decade of research. JeDEM - EJournal of EDemocracy and Open Government, 5(2), 107-127.



Research Papers