Polarizing Political Participation Frames in a Nordic Gay Community

Abstract

This article is based on a research project studying political discussions in the Swedish LGBT (Lesbian, Gay, Bi-, Transsexual) community Qruiser. These discussions were very antagonistic and rude. The aim is therefore to understand what motivated participation in these heated discussions. The focus is on Qruiser political forum threads. The research is nethnographic through online interviews, participant observations in, and content analyses of, political discussions threads during the month of November 2012. By using framing theory as an analytical tool, the paper seeks to answer which frames attracted and mobilized participation and how this was done. In the article I find that polarizing frames of the left vs the right, the xenophobic vs the political correct, together with a truth and a game frame was used to motivated participation in the Qruiser forum threads.